Ok - so you have a great content web site and you decide to monetize the Google AdSense. You place the AdSense code on your web site and start immediately click.

Shortly after, if you decide to visit your account to see how much money you’ve made. You get to see your reports and then - Bamm! It hits you. Just what the heck all those numbers mean?

Well, do not worry my fellow entrepreneurs net. Below is a quick analysis of the numbers and what it means in plain language.

Page Impressions

Your page views is simply how many times you run websites. Of course, this figure refers only to those pages containing your password for AdSense.

Think about an appearance as a display - every time your web pages appear, go to your impressions. It’s the same thing. In terms of money, most viewed or displays get, the greater the likelihood that you have more money.

Click

This is the actual number of times that ads are just clicked. Thus, each time a visitor to your site clicks on one of your ads, recorded as a click.

Each page impressions you get is an opportunity for one of the ads to clicked. In terms of money, the more clicks you get - the more money you can do with AdSense.

Page CTR

Page CTR you refer to your website click Through Rate. The page of CTR, or Click Through Rate, is the ratio of the number of clicks received versus the number of your page impressions. The number expressed as a percentage and is calculated by taking your page impressions and dividing them with your clicks (# Clicks / # of page impressions). For example, if you have 2000 page impressions and received 400 clicks, your page CTR will be 20%. Now math for you drivers out there; Once you have your CTR, you pretty much figure out your impressions and clicks using some simple mathematics.

Thus, you can figure out your page views by taking the number of clicks and dividing the amount that CTR (ie: # Clicks / CTR%). You can calculate the number of clicks taking your page impressions and multiplying it by the CTR (ie: Impressions # x CTR%).

Ok, moving on …

Page eCPM

This is where things start to be interesting.

ECPM page you refer to your Effective ( “e”) Cost per thousand impressions ( “CPM”). Yes, I know. “CPM” is not quite accurate English acronym for “Cost Per Thousand Impressions.” The reason is because the acronym used the Latin for “thousands”; In other words: “MIL”.

Anyway, Google determines your eCPM for AdSense as “… a useful way to compare revenue across different channels and advertising programs.” There will be directly under this definition, however, there may be a better way to understand this number. Let me put it this way: basically, once you reach 1000 page impressions, would have won the amount specified in eCPM. Got that?

You calculate the eCPM since assuming your earnings and dividing by the number of pages they receive thousands (ie: $ Profit / (page impressions / 1000))

To get a good understanding of eCPM you, let me explain how it is calculated.

Let’s say you won $ 250 and took 15000 page impressions. In the 15000 and dividing 1000 by taking 15. Now, taking your $ 250 in earnings and dividing that by 15 you will have $ 16.67. Thus, your eCPM is € 16,67.

Now, remember that I said earlier that since he got 1000 page impressions you’d win the amount you eCPM. Well, if you do a little math, I’d see that for every 1000 impressions received, will win the amount you eCPM ($ 16,67 x 15 = $ 250,05).

Profit

Of all the numbers you see in your AdSense, by this measure, is the most fun and easiest to understand. Your earnings are exactly that: what you have earned with AdSense. The how much money you can get in your pocket. Now, I do not sound nice?

But wait. We are not out of the wood just yet.

There are also a few more you need to know about that do not show in your AdSense: Your Earnings per click.

Earnings per click

Earnings Per you click or EPC is simply the average amount of money you make per click you receive. It is calculated by taking your earnings and dividing by the number of clicks you get.

For example, if you win $ 250 and you received a total of 500 clicks, then the ETS will be $ .50 per click.

There you will have folks: a quick and easy to understand guide for the Google AdSense Statistics. And now you can understand, your next goal is to earn more money.